Minimalism. It's a word that's used quite a lot these days. It's also a word that means different things to different people.
 |
| Photo by Andrej LiĊĦakov on Unsplash |
To me, minimalism doesn't mean you can't buy anything. It means being intentional. Buying products with a clear idea of what you want and how you will use it. It means not buying more than you need. It means having clear aesthetics and having a place for everything. It doesn't mean having no furniture or only wearing black and white. By all means, buy a sofa. Just make sure it's one that fits your needs and is built to last.
 |
| Photo by Tom Crew on Unsplash |
I want to explore what this idea of 'intentional minimalism' means. In this series, I'll be exploring this idea and speaking to other people to find out what it means to them. What it means to consumers and what it means to business owners. What drives them and what are the unexpected offshoots of this mindset. And, equally, what is a bit of a drawback.